5 Features for Instagram Stories that Increase Engagement
Nobody could have foreseen the exploding popularity of ephemeral content on the platform in 2016 when Instagram introduced Instagram Stories, a feature that copied Snapchat's concept of transient content. Instagram Stories now has 500 million daily active users just in the last three years. Instagram Stories' 24-hour lifespan gives users a sense of urgency to watch transient content in order to avoid missing out on something significant. The average daily time spent on Instagram has gone up from 15 to 54 minutes thanks to Instagram Stories. Simply put, Instagram Stories increase engagement, and many brands are starting to see the value of the platform's transient content. Any evidence required? According to Business Instagram, 50% of Instagram businesses publish at least one Instagram story each month, businesses account for 13 of the most popular Instagram Stories, and 96% of marketers polled said they intended to keep using Instagram Stories ads to further their o